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Why is Content Marketing Strategy Important in 2017

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  • Why is Content Marketing Strategy Important in 2017



    Achieving success in the field of internet marketing depends on a lot on search engines algorithms and your content marketing strategy, but one of the most important factors is having a good brand name. Reaching out to the right audience and building a credible market reputation is not an easy task for any business or individual trying to gain the trust of visitors to their website, and with the incredible rise in content competition in just about every sector it becomes much harder for anyone to be seen online and keep the audience attention. With all of entrepreneurs the big companies, as well as the start-ups, are all trying to reaping as much benefit from the internet as possible. And, all of there efforts depends on internet marketing.

    Having said that, it needs mention here that while Internet marketing is a broad subject and consists of many different online activities that eventually help in achieving the online marketing goals, one of the key ingredients of online marketing is content marketing. There are many search engine marketing methods that have come, soared, made news, and then vanished without notice, but the importance of content has never shown that volatility. This is why, it is rightly said that content is king, and for any online venture to succeed, a focused content marketing strategy is essential to back other search engine optimization techniques that would be implemented alongside.

    The world of search engine marketing has been gradually changing as major search engines like Google continue to change its algorithm to filter content farms with useless content and fluff or using black hat SEO to help other more credible sites to rank higher on their search engine results. The recent Google Panda and Penguin update also made several changes that make content marketing in 2017, one of the most important SEM strategies to follow. Content marketing is useful in ways more than one, and it can be enumerated as follows for better understanding –

    It helps in increasing the organic traffic to the site.
    Helps in increasing the online visibility and outreach.
    Assists in getting higher ranks in the search engine results.
    Considerably helps in building an online reputation and enhances brand identity.
    Helps in attracting the attention of the target audience.
    Generating targeted leads is effectively achieved with the help of focused content marketing strategy.
    Helps build the money site an authority in its niche by providing useful and meaningful content to the target audience.
    With the help of blogs and guest post with back-links, which is a part of the broader content marketing strategy, the brand awareness of the site in question is also enhanced effectively.

    However, one needs to make sure that the content posted on your site as well as published on other high authority sites for targeted traffic, is useful, gripping and written to specifically solve the questions that the target audience is looking for at that time because that is the main purpose that search engine will rank your site over your competites and that is providing the best possible answers to their visitors questions. Content marketing in 2017, with all the filtration and updates the search engines, have been making, to penalize redundant and irrelevant sites, is not about just putting content out there it need to add value to the visitors.

    The content marketing in this year should be focused around few basic principles that have been the fundamentals of content creation from the very beginning. With the Google Panda and Penguin updates already implemented, it is essential to be true to the content marketing strategy that is aligned well with your business or personal online marketing objectives. Here are the few key things to remember when publishing your content online in 2017 -

    Publish only useful content without any fluff.
    Provide value to the readers.
    Guest posting on high authority blogs.
    Focus on just a few keywords, and use it organically. Make sure to not stuff content with too many keywords, which by all means has the potential to make the content look like spam or over optimized, which is something that does not fall in the good books of the search engine.
    Have a blog on the money site to keep an active stream of content flowing. It also helps in achieving a higher rank and get more targeted traffic.
    Email marketing to targeted leads, opt-ins, and existing lead database. It is good to stay active in the internet market because engagement is the key. The Internet follows the policy of out of sight, out of mind, if you know what it means.
    Create videos and infographics, which are the new age of content tools that have proven its worth and led to much higher conversions.
    Stay fresh, improvise on what others are doing, keep your brand identity, and create a content marketing strategy that is consistent, interactive, and follows the idea of KISS (Keep it short and simple).
    Stay active in all the social media sites, and post content regularly there. Also, follow-up your content, and with the audience there.
    Building a brand name around your content.

    The content marketing in 2017 is all about being natural and giving readers what they want – answers, useful information, and something they don't know already. Envelope your search engine marketing strategy with useful content, and see the difference it makes to your business. Join our list at http://eepurl.com/2lNMn

    • ann
      #1
      ann commented
      Editing a comment
      Great share, thank you for sharing such useful information. You can do it a good job. The giving information's are more helpful to the bloggers. I am a writer and also deal with on my profession to spread more ideas and tips to develop and works through Best essay writing service. You explained all things very easy to read and understand it. You can present it in a simple and in detailed form. The essay writing service has over 10 years of writing experience and a setting in essay, course work and review writings, and also other academic papers writings. Essay writing service gives a proper way for the users.
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